More than 50 percent of the brands that will launch new collections \r\nduring the 2021 Autumn/Winter Shanghai Fashion Week are local brands, \r\naccording to an official during a news conference on March 22 to introduce\r\n the fashion week which will start on April 6.

The official also pointed out that brand focus has become \r\nincreasingly diversified, with more than 40 percent of brands \r\nintegrating featuring protection elements and nearly 20 percent \r\nintegrating characteristics of intangible cultural heritage.

More than 60 percent of the participating brands registered a \r\nsignificant increase in sales last year, and nearly 40 percent of them \r\nhave opened offline stores, the official added.

The opening show of this season's fashion week will be held by MARK \r\nFAIRWHALE, which will blend traditional culture with international \r\ntrends in its showcase.

Meanwhile, international supermodel Lyv Yan will bring her label COMME MOI to Shanghai Fashion Week.

The MODE trade show, which is part of the Shanghai Fashion Week, will\r\n start on Apr 8. More than 800 fashion brands are expected to attend the\r\n trade event.