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China Beauty Expo

en.sww.sh.gov.cn | Updated:May 10, 2021

The 26th China Beauty Expo – or the CBE – will be held in the Shanghai New International Expo Centre, located in East China's Shanghai city, on May 12-14.

With a total exhibition area of 230,000 square meters, the expo has this year reportedly attracted more than 10,000 brands from 3,200 cosmetics manufacturers from around the world.

After running 25 successful shows, the CBE is expected to continue to feature global resources and brands – this year combining online and offline services.

Its goal is to attract international buyers and become the most influential beauty platform in the world.

During the expo, the CBE will launch a series of events covering the entire beauty industry. These will include R&D, technological innovation, packaging designs and other industry related activities.

A large number of top organizations, industry leaders and experts – among others – are due to converge there to examine the latest industry trends, publish analytical reports and disseminate scientific research and innovation findings.

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