Shanghai will host a month-long "Information Consumption Festival" to\r\n showcase a number of new technologies and business models applied in \r\nall walks of life.

The series of activities, which will take place from May 17 to June \r\n17, are part of a national initiative to spur consumption and fall under\r\n the auspices of the second edition of the 5-5 Shopping Festival of \r\nShanghai, according to officials from the Municipal Commission of \r\nEconomy and Informatization.

The event will feature a high-profile opening ceremony, a virtual \r\nsummit focusing on the new online economy, and a special gala with \r\ninfluencers promoting information-related products and services such as \r\ncloud computing, SaaS services, and online cultural and entertainment \r\nofferings.

The series also involves the unveiling of a white paper on Shanghai's development of the online new economy.

The campaigns will be broadcast on a variety of social media platforms such as Bilibili and Kuaishou.

The Shanghai municipal government released an action plan last April \r\nto develop the city's online new economy. By identifying 12 key \r\nindustries for development, the action plan aims to construct the \r\nmetropolis into a budding highland for the online economy with global \r\ninfluence and national superiority by 2022.