The Invest in Shanghai, Share the Future overseas promotion campaign took place on Nov 19 in the city of Hamburg in Germany.

The event was organized by the Shanghai local government together with the Shanghai Municipal Commission of Commerce, the Hamburg Chamber of Commerce, and the Bank of China Shanghai Branch.

About 100 representatives from local businesses and trade associations attended.

This year marks the 10th anniversary of the comprehensive strategic partnership between China and Germany. As the fifth-biggest source of foreign investment in Shanghai, Germany has established over 2,300 business enterprises in the city to date, with actual investments topping $9.5 billion.

During a keynote presentation Hua Yuan, Shanghai's vice-mayor, emphasized that his city served as a crucial bridge for Sino-German cooperation, with partnerships continuously strengthening across various sectors.

He highlighted Shanghai's advantages as an international metropolis with a high level of openness, making it an ideal entry point for German companies moving into the Chinese market.

The city, he added, remained committed to ongoing reforms to enhance its business environment and provide comprehensive services for foreign investors.

The event featured discussions on financial support for foreign investment and accelerating international cooperation in cross-border e-commerce.

Most notably, agreements were signed between various companies, including Dewu — a popular online marketplace connecting Chinese Gen Z consumers with luxury products worldwide — and global skincare company Beiersdorf, further consolidating business ties between Germany and Shanghai.