Many businesses in Shanghai have used accurate "portraits" of consumers' demands together with old and new models of business to encourage consumers to guy their products.

The latest report by China Consumers Association showed that the consumption behavior of people of different ages and family roles during the epidemic outbreak varies greatly. For example, middle-aged and elderly consumers have become a consumption group that cannot be ignored.

Additionally, residents in Shanghai have found renewed enthusiasm for buying home appliances through live-stream promotions. In a store on Zhongshan Road, sales of disinfection cabinets reached more than 1,000 within half an hour through a live-stream show.

According to a report from consulting firm Oliver Wyman, more than 80 percent of respondents said their dining habits changed during the epidemic outbreak. Cooking and food videos have attracted more than 580 million views through the Bilibili short-video live-streaming platform.

Eating at home is no longer just about filling the stomach, but also about attitude, showbiz, entertainment and rebalancing family and society. 

To make up for the losses caused by the epidemic, many stores quickly changed their strategies, using various methods to attract customers. But some brands, such as Pizza Hut, have started to deploy the "fresh" scenario, and the epidemic outbreak is accelerating changes in consumer behavior and acceptance of the concept of "restaurant brands selling fresh".