The Zizhu park in Minhang district aims to explore a unique science and technology innovation path with quality development.

A favorable living and business environment as well as an assured development goal at Minhang district is winning trust and praise from enterprises.

"For South Korean investors, Minhang is among the destinations with the most attention due to its convenient living and work (environment). Supporting facilities, such as international schools, hospitals and shopping are all factors for us," said Chris Kim, investment operation director at Eland China.

The South Korean fashion group entered the Chinese market by establishing a manufacturing plant in 1993. Later, it opened a clothing store with brands, such as Eland, Scofield and Teenie Weenie launched, which are popular with Chinese women.

Eland China recorded 1 trillion KRW($887 million) in overseas sales in 2010 with more than 6,000 stores and almost 40 brands in the Chinese market.

With a change in the overall economic environment, Eland has been seeking new development by expanding its online business in recent years. The outbreak of COVID-19 earlier this year has accelerated its pace of transformation. So far, Eland's online platform in Chinaovers 20 brands.

Eland's growth in China over nearly three decades could not have happened without the support and help of Minhang government, Kim said.

"Every time we meet some difficulties, the government always lends us a hand and helps us explore new opportunities. We really appreciate that," he said.

With rich management and operating experience in China and a deep understanding of the local market, Eland now plans to help introduce more South Korean brands into China through its channels.

The Zizhu park in Minhang district aims to explore a unique science and technology innovation path with quality development.

Minhang is home to 1,100 South Korean enterprises with an accumulated investment of $1.21 billion. Minhang's industrial parks include a large number of influential enterprises, such as the State-level industrial park Zizhu High-Tech Park. Its economic indicators and operating data have maintained a double-digit growth rate for many years. It also serves as an exemplary park for Shanghai to build itself as a science and innovation center.

Located in southeast Minhang and covering a planning area of 13 square kilometers, the Zizhu park aims to explore a unique science and technology innovation path with quality development and continuous breakthroughs. The management structure of the park－including local government, private enterprises and universities－guarantees operating efficiency and maximum use of social and economic resources.

Key industries at Zizhu include information software, digital audiovisual, life sciences, intelligent manufacturing, avionics, new energy and new materials. The park is working to attract more regional headquarters, research and development centers, venture capital companies and high-tech manufacturing enterprises.

In 2019, Zizhu High-Tech Park ranks 12th among 169 State-level high-tech parks with approximately 4,600 companies from China and abroad, including international companies such as Microsoft, Intel, Coca-Cola, BorgWarner, Exxon-Mobil, Toray, Kao and Yamaha.

Zizhu also creates an innovative entrepreneurial ecosystem, which consists of an entrepreneurship center, business incubator and investment fund. So far, it has incubated more than 600 small-sized technological enterprises. More than 33,000 patent applications have been submitted and more than 19,000 patents granted.

Home to prestigious institutions including Shanghai Jiao Tong University and East China Normal University, Zizhu promotes collaboration among universities, scientific research institutes and enterprises through a resource-sharing mechanism.

Japanese chemical giant Toray was among the first batch of enterprises to settle in Zizhu park. It set up a branch in Shanghai as early as 2004. Its R&D in Shanghai now covers almost all business fields of Toray group. So far, it has nearly 40 affiliated companies in China. At that time, Zizhu was still underdeveloped with fewer transportation resources, but a series of factors made Toray stay, according to the company. "Shanghai is an international metropolis with abundant talent resources, which is good for attracting R&D personnel. The close distance to Japan also aids personnel exchanges between China and Japan," said the company.

Since its establishment in 2004, our company has received support of Zizhu as well as benefits brought by its development, it said.

After 16 years, the company has more than 100 researchers and it is committed to the R&D of new energy, resin, film, electronic information materials, carbon fiber composites, water treatment and other advanced fields, making contributions to the industrial development of China and Japan, it said.