The China Time-honored Brands Expo 2023 kicked off on Sept 22 and ran to Sept 24 – charming visitors to the Shanghai Exhibition Center, in the Jing'an district of East China's Shanghai.

Chinese time-honored brands are a symbol of trust and quality cultivated throughout the nation's industrial and commercial history. They are said to play a crucial role in encouraging consumption, advancing industries, leading in culture and boosting national confidence.

This year's expo featured over 200 well-established brands, including the country's top brand of sweet White Rabbit and one of the oldest jewelry brands, Lao Feng Xiang from Shanghai – as well as others from provinces like Jiangsu, Shandong, Jiangxi, Anhui, Fujian and Guangdong.

Thousands of products were displayed, allowing Shanghai consumers to catch the latest trends in time-honored brands across various categories – including food and medicine, handicrafts, daily essentials, clothing and accessories and more.

What's more, to boost ties between Shanghai and its paired assistance regions – like Sanming city in East China's Fujian province, a typical old revolutionary base area in the country – the expo set up a special section for them to bolster the entry of their products into the Shanghai market.

The expo was expected to boost the sustainable development of time-honored brands, while also delivering a big cultural experience to domestic and international attendees.