As the Spring Festival fast approaches, the iconic Nanjing Road pedestrian street in East China's Shanghai has been transformed into a really lively hub of festive celebrations – especially with the kick-off of the Dragon Brings Fortune 2024 New Year Market at Century Square.

Spanning over 2,000 square meters, the market boasts more than 80 special merchants offering a wonderfully diverse range of products. Visitors can explore interactive installations and other great activities, creating a dynamic and engaging atmosphere.

In the exhibition area dedicated to the China International Import Expo, or CIIE, some exquisite products have taken center stage. The market is showcasing a curated selection of international specialties, ranging from handcrafted New Zealand honey yogurt to Syrian essential rose oil, flameless aroma diffusers from Thailand and camel leather lamps from Pakistan.

Adding to all the excitement, scenes from the popular TV series Blossoms are being recreated there, which are thrilling fans. What's more, attendees have the opportunity to immerse themselves in the 1990s era of Nanjing Road depicted in Blossoms Shanghai at various locations within the market.

Overall, this vibrant New Year Market is widely expected to captivate visitors until Feb 25.