As a hub for the debut of top domestic and international brands, East China's Shanghai continues to redefine urban living with an array of first stores that promise a continuous stream of surprises and excitement. Fashion enthusiasts, you won't want to miss out!

Route 3: Middle Huaihai Road

[Photo/WeChat account: shhuangpu]

Haus Nowhere Shangahi (first store in the world)

Address: No 798-812 Middle Huaihai Road, Huangpu district

Known for its visually striking design, this store offers an innovative and tech-forwards shopping experience across 3,350 square meters, featuring unique installations and exclusive products.

[Photo/WeChat account: sh_k11]

Bunzaburo (first store in China)

Address: L214, K11 Art Mall, No 300 Middle Huaihai Road, Huangpu district

Established in Kyoto in 1915, BUNZABURO is famous for its sea urchin and durian-like bags. The Shanghai store showcases a range of bags, scarves and tie-dye accessories, along with various clothing items.

Yohji Yamamoto (first store in Shanghai)

Address: L109, K11 Art Mall, No 300 Middle Huaihai Road, Huangpu district

This flagship store by the iconic Japanese designer features a unique screen-style design reflecting traditional street aesthetics. It offers the latest men's and women's collections, showcasing the brand's signature deconstructed style.

[Photo/WeChat account: shhuangpu]

Masonprince Flagship Store (first store in Shanghai)

Address: No 528 Middle Huaihai Road, Huangpu district

Spanning three floors, this store combines retro and futuristic elements with eye-catching window displays. It features a wide range of clothing, footwear and accessories that cater to Gen Z's fashion preferences.