Shanghai holds global celebration of whisky

en.sww.sh.gov.cn | Updated:Aug 16, 2024

Whisky enthusiasts from around the world gathered in East China's Shanghai for Whisky L! 2024 – an international event that took place on Aug 8-11.

Over the course of four days, more than 150 top whisky brands from across the globe were showcased, giving attendees the opportunity to sample more than 1,000 unique whiskies.

Themed "World Tick Together", the event was hosted at two of Shanghai's premier venues – the Hotel Indigo Shanghai and the InterContinental Shanghai Jing'an – and spanned three floors between the two locations.

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Whisky L! 2024 attracts hordes of visitors. [Photo/WeChat account: jaxwzx]

Whisky L! 2024 created an energetic atmosphere with an area dedicated to trendy spirits that seamlessly blended whisky with elements of fashion, mixology and music.

Meanwhile, the main hall featured major whisky brands from Scotland, Japan and the United States, providing an immersive tasting experience for all.

A highlight of this year's event was the debut of a dedicated Chinese Whisky Zone, which drew significant attention.

Attendees were particularly impressed by the quality of Chinese whisky brands, including The Chuan Malt Whisky Distillery, which showcased the great progress made by local distillers.

David Lee, executive vice-president of the China National Association for Liquor and Spirits Circulation, toasted the event's success – noting that whisky continued to grow in popularity across China.

He also highlighted a nearly 30 percent increase in ticket sales compared to last year, reflecting the rising interest in whisky among Chinese consumers.

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