The 17th China Licensing Expo will take place from Oct 16 to 18 at the Shanghai New International Expo Centre in Shanghai. This year's event features over 50,000 square meters of exhibition space, showcasing more than 2,500 IPs and organizations spanning various categories.

When:

Oct 16: 9 am to 5 pm

Oct 17: 9 am to 5 pm

Oct 18: 9 am to 4 pm

Note: No entry will be allowed after one hour before closing.

Where:

Shanghai New International Expo Centre (No 2345 Longyang Road, Pudong New Area, Shanghai)

Entry requirements:

For visitors from other countries or regions: A passport is required to collect your entry ticket at the registration desk. Photos or copies will not be accepted.

Highlights of the expo:

- Featured IPs: Major brands such as Disney, Minions, Harry Potter, and Pokémon will be represented. The expo covers diverse categories including cartoons, art culture, video games, and more.

- International participation: Expect international pavilions from Japan, South Korea, and Europe to foster global collaboration in the licensing industry.

- Specialized zones: The expo will feature six unique IP zones focusing on art and museums, new IPs and trendy toys, gaming and sports, and corporate brands.

- Networking events: Seven targeted industry meetings will connect sectors like fashion, food, and retail to enhance collaboration within the licensing industry.