The Reel Mall in Shanghai's Jing'an district has welcomed its first MM6 Maison Margiela concept store.

An interior view of the MM6 Maison Margiela concept store. [Photo/WeChat account: jaxwzx]

Located on the second floor, the 114-square-meter store features the brand's 2024 autumn and winter collection. This includes ready-to-wear clothing, accessories, footwear, leather goods, and jewelry.

The collection highlights an abstract and direct design approach, reflecting the brand's distinctive style.

Since its founding, MM6 Maison Margiela has aimed to express contemporary design language, maintaining its avant-garde and unconventional aesthetic.

The store's black-and-white color scheme creates a unique and striking personality. The black-painted concrete flooring contrasts sharply with the neatly arranged white LED lighting, establishing a deep and mysterious atmosphere.

Eco-friendly fabric panels cover the industrial-style flooring, preserving its original texture while adding warmth to the space. The LED lights are made from cellulose waste materials – enhancing the shopping experience with a touch of sophistication.

Founded in 1997 by Belgian designer Maison Margiela, MM6 is the secondary line of the renowned Maison Margiela brand.

Known for its minimalist style and deconstructivism, MM6 offers a range of gender-neutral pieces that pay homage to the brand's heritage.

This year, several avant-garde brands, including MM6, have chosen Reel Mall as a launchpad into the local market, establishing the mall as a hub for contemporary fashion.

Address: Room 210, 2F, Reel Mall, No 1601 West Nanjing Road

Business hours: 10 am to 10 pm