Shanghai launched the China International Consumption Center Cities Consumption Month on Nov 3 – as part of the ongoing China International Import Expo Consumption Carnival.

The ceremony was attended by Shanghai Party Secretary Chen Jining,  China's Minister of Commerce Wang Wentao, President of China Media Group Shen Haiyong, and Shanghai Mayor Gong Zheng.

Mayors of Beijing, Tianjin, Chongqing, and Guangzhou participated via video conference.

During the launch, speeches were delivered by Wang Wentao and Shen Haiyong, while mayors from various cities shared highlights of local events and initiatives.

Industry associations, including the China General Chamber of Commerce, introduced joint initiatives and measures to support the month-long event. Representatives from major shopping areas and businesses in cities – including Shanghai, Beijing, and Guangzhou –announced special promotions and deals.

Consumption month is a key part of efforts to boost retail spending. It runs through November and focuses on four key areas: shopping, food, tourism, and performances.

In Shanghai, the emphasis will be on trends emerging from CIIE – taking place in the city from Nov 5 to 10 – along with global cuisine, exclusive deals, and unique city experiences.

Additionally, the city has introduced new policies and events to increase consumption, encouraging people to explore more of Shanghai's offerings.

Source: Shanghai Observer