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Livestreaming gives time-honored brands a welcomed boost
Jun 17, 2020
Time-honored brands located in Shanghai's Yuyuan Garden have been embracing livestreaming to market products and attract a younger generation of customers who are unfamiliar with traditional local specialties.
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Shanghai tops China in developing livestreaming economy
Jun 9, 2020
In January this year, there were about five MCN (multichannel network) operators in Shanghai. However, the number has increased dramatically in less than six months.
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Shanghai kicks off livestreaming campaign to boost consumption
May 30, 2020
Shanghai kicked off a weeklong campaign on Saturday featuring the use of livestreaming to promote brands as part of the efforts to boost consumption citywide.
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Vouchers drive consumer growth
May 29, 2020
Since the COVID-19 outbreak, China has issued more than 19 billion yuan ($2.66 billion) in consumer vouchers from local governments and social funds.
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Livestreaming activities to boost cultural consumption
May 29, 2020
Shanghai is speeding up its development as an international cultural metropolis and consumption city with global influence. The city will launch a livestreaming week focusing on quality of life from May 30 to June 5, local media reported.
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Rising digital economy improves delivery network
May 27, 2020
The digital economy continues to boost consumption, as shown by the increasing number of daily parcels on major e-commerce platforms and the upgrading of distribution networks.
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Shanghai at forefront of online new economy
May 26, 2020
A senior Shanghai official and deputy to the National People's Congress (NPC) has called on the city to seize opportunities offered by the growing trend for online economic development.