Totally charming sites like this are seeing visitors flock to the 26th Pet Fair Asia in Shanghai. [Photo/eastday.com]

Shanghai played host to the opening of the 26th Pet Fair Asia on Aug 21, which is set to be a bustling hub of activity and innovation for the global pet industry.

With a projected attendance of 100,000 industrial professionals and 350,000 consumers, the event expects to reach new heights in terms of scale and industry influence.

Spanning a huge area of 300,000 square meters, the exhibition has attracted a diverse array of 2,500 exhibitors from both domestic and international markets – encompassing the entire supply chain of the pet industry.

As one of the world's most influential and largest flagship exhibitions, Pet Fair Asia boasts robust B2B and B2C resources that drive innovation and collaboration within the pet sector.

Recognized for its global reach and comprehensive trade platform, the annual expo has established itself as a premier destination for showcasing leading pet brands, fostering industry connections, facilitating international trade and implementing joined-up marketing strategies.

Along with the bustling stands full of pet-related products and services, event organizers Pet Fair Asia Ltd and Lanneret Exhibition announced a strategic cooperative agreement.

This aims to enhance the influence of China Pet Expo, an annual exhibition launched by Lanneret Exhibition in 2014.

Known for its focus on Beijing and the northern region of China, China Pet Expo is said to have emerged as a springboard of innovation and promise within the pet brand exhibition landscape.

Through this collaboration, Pet Fair Asia and Lanneret Exhibition are seeking to expand the reach of China Pet Expo nationwide – fostering greater industry connections, promoting innovation and driving the growth of the pet industry across China.