The Mid-Autumn Festival is all about family, celebration and of course, mooncakes – small treats that carry big meaning, symbolizing tradition, good wishes and unity.

This year, some of China's most iconic brands – including Sunya, Dao Xiang Cun and Wu Fang Zhai – have partnered with popular franchises to create eye-catching mooncake sets. Here are some of the most creative and stylish mooncake collections for you to discover!

Wu Fang Zhai X Manchester City Football Club

Wu Fang Zhai is surprising football fans this year with a collaboration with Manchester City Football Club. This limited-edition mooncake set is a tribute to fans, with the mooncakes honoring players like Ruben Dias and Erling Haaland.

Celebrate Mid-Autumn Festival with a sporty twist – Wu Fang Zhai teams up with Manchester City Football Club for a unique mooncake collection. [Photo/Official WeChat account of Wu Fang Zhai]

Each mooncake is designed with symbols representing the club, such as the blue moon and the Manchester City bee. The set also includes an eco-friendly shoulder bag – a perfect accessory for showing off your team spirit.  

Where to buy: Wu Fang Zhai's official store on Tmall

Taotao Ju X Liu Qingyuan X Times Art Museum

Taotao Ju, artist Liu Qingyuan and Times Art Museum have created a mooncake set called "Keep Playing on the Moon". Featuring rich, flowing lava mooncakes in flavors like purple sweet potato, black truffle and cream custard, this set is a blend of gourmet indulgence and artistic expression.

A fun and nostalgic mooncake set with vibrant designs – inviting you to "Keep Playing on the Moon" with every bite. [Photo/WeChat account: shhplyj]

The packaging, designed in a woodcut style, features astronauts playing classical instruments on the moon, adding a whimsical and artistic flair to this Mid-Autumn Festival treat.

Where to buy: 7F, Shanghai New World City, No 2-68 West Nanjing Road

Longhua Su Zhai Vegetarian Mooncake with Macadamia Nuts

If you're looking for something healthier but still delicious, Longhua Su Zhaivegetarian mooncakes are a fantastic choice. Their new macadamia nut flavor is a standout, offering a rich and crunchy taste that's both satisfying and wholesome.

Indulge in freshly baked vegetarian mooncakes, packed with generous fillings. [Photo/WeChat account: shhplyj]

Where to buy: 1F, No 720 East Nanjing Road