Hong Kong-based multi-brand fashion house I.T recently opened its i.t blue block flagship store on Middle Huaihai Road in the hip and chic Xintiandi area – quickly becoming a new hotspot for fashionistas.

Spanning nearly 3,000 square meters, the store is said to offer a one-stop shopping experience with trendy clothes and lifestyle products from around the world.

As part of its launch, i.t blue block has introduced nearly 50 international and local brands – seen as enhancing the diversity of the shopping experience in the area. Notable brands include Kangol, Fred Perry and Danton.

In addition to fashion, Xintiandi will soon welcome Journal Standard Foodies – a popular Japanese dining concept set to open in November.

This is seen as reflecting Xintiandi's broader strategy to create a vibrant lifestyle hub that integrates fashion, food and culture.

The opening of i.t blue block is widely regarded as a significant step in the ongoing evolution of Xintiandi, which has been a cornerstone of Shanghai's retail landscape for over two decades.

As such, Xintiandi remains committed to supporting local designers while also attracting global brands – in the process fostering a rich cultural exchange.

Future developments include the upcoming Salomon flagship store, themed "Voix of Mountain", which will emphasize outdoors exploration. This initiative aims to further enhance the community's engagement with health and wellness through innovative retail experiences.