Jellycat, a UK-based brand celebrated for its diverse range of soft toys, launched the delightful Jellycat Cafe pop-up store at the Jing'an Kerry Centre on Sept 21, marking its 25th anniversary.

Inspired by Shanghai's coffee culture and its city flower, the white magnolia, Jellycat introduced five exclusive Shanghai-themed toys: Amuseables Sip & Slurp Teacups, Amuseables Titia Teapot, Amuseables Yulan Taro Cake, Amuseables Yulania Latte, and Bartholomew Bear 'Cupcake'.

The pop-up features a charming mock cafe theme, where plush toys are sold by employees dressed as cafe staff or pastry chefs, creating an authentic ambience. Rows of "baking racks" are filled with delightful items, while "ovens" display countdowns to upcoming surprises. Visitors can also enjoy a unique packaging service, with free badges and stickers available with the purchase of limited edition items.

The Jellycat Cafe is open daily from 10 am to 10 pm. To ensure your visit, please make a reservation through the Jellycat WeChat mini program.